Charities take fundraising into their own hands

A group of Australia’s top charities have joined forces to create an independent, not-for-profit fundraising organisation to provide a sustainable flow of funds to the four organisations.

In a world first initiative, CanTeen, Starlight Children’s Foundation, National Breast Cancer Foundation (NBCF) and UNICEF Australia have launched Rippling, which they said would deliver transparent and cost-effective fundraising.

Starlight CEO Louise Baxter told Pro Bono News that having an external fundraising organisation that also operated as a charity, was “the best of both worlds”.

“Normally in an organisation, you have your in-house fundraising team, but it’s often difficult  to achieve scale because that team is only doing their fundraising for the one organisation,” Baxter said.

“There are also external for-profit fundraising partners who supply their services to multiple charities. But Rippling is a charity with the expertise of an external organisation to help us get to scale.”

With a decrease in the rate of donations being an issue many Australian charities struggle with, Baxter said that having a fundraising organisation that reflected the values of the four organisations would make them stand out.

To view the ProBono article in full, click here.

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