In the annual Australian Reader’s Digest Magazine’s Most Trusted Brand poll, Guide Dogs have been voted as Australia’s most trusted charity for the second year running. Other charities mentioned include RSPCA, Red Cross, Cancer Council, Heart Foundation, St Vincent de Paul, The Smith Family and the Salvation Army. Based on a national survey of 2,400 respondents, Guide Dogs was recognised for its services including providing guide dogs to Australians for over 60 years.
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